Clarity and strategy to break through the waves.

You've built the innovation. Now let's build the business.

I help leaders achieve sustainable growth in demanding healthcare markets.

You're here because...

• Health system entry feels slow and uncertain.

• Value propositions aren't landing with decision-makers.

• Your business model isn't scaling as planned.

• Strategic direction feels reactive instead of focused.

How can I help you right now?

Market entry and positioning

Break into the NHS or a new health system with confidence.

• Align your product with system priorities

• Build value propositions that resonate with decision-makers

• Define clear pathways to access and adoption

Go-to-Market and business model strategy

Turn your product into a scalable, fundable business.

• Design health-specific business models

• Build strategic go-to-market plans

• Create investor-ready business cases

Access senior-level strategy without a full-time hire.

• Interim CSO-level support

• Advisory retainers and strategic workshops

• Team enablement for execution

Fractional strategic leadership

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Faster entry, less wasted effort, stronger traction

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A growth engine that wins patiens, payers, customers, and investors

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Clear direction, expert guidance, and momentum to scale

Expand into new markets and revenue streams with clarity.

• Identify and activate new revenue opportunities

• Assess international markets for fit and focus

• Align portfolios to market needs

Growth strategy

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Confident growth into the right markets, at the right time

Navigate

Propel

Scale

Dive

About Buoyancy Health Strategy

Hi, my name is Matthias

A strategist who spend 15+ years inside the NHS (acute and payer), medtech, and life sciences. I led strategy for national health organisations, integrated care organisations, providers , and growth companies across Europe, the Middle East, and Southeast Asia.

I bridge the gap between innovation and adoption, ensuring your work doesn't just stay in trials or pilots, but reaches the market, patients, and impact you're aiming for.

Speaking two languages (German and English), having lived in three countries, and led projects in twelve, I bring a truly global perspective to navigating healthcare complexities.

Beyond strategy, the water is my element. Whether it’s open-water swimming or scuba diving, buoyancy is key. The same applies to business: staying afloat isn’t enough and you need the right balance, control, and direction to rise and thrive.

Work with a partner who knows both sides of the system.

Strategic partnerships and collaboration partners

Let's make bigger waves together:
Global collaboration to co-create scalable, system-ready healthcare solutions.

Ready to make waves in healthcare?

Get in touch and drop me a line

...and don't forget to connect with me on LinkedIn.